about
Hi there! I'm Fariha, the one woman show behind Its Sugarlicious. Based in the Bay Area, Its Sugarlicious is a microbakery born out of a deep love for baking. Its Sugarlicious cakes are made to order, and are always equally spectacular in taste as they are in sight.

My story

From a young age, I have been a creative person. I've always felt the need to create, build, and imagine; it's where I feel I can be completely myself; it's my safe place. Creativity gives me life. Its Sugarlicious was inspired by my drive to be creative and my passion for baking.
Over the past few years, I've learned that I can transform my baking talents into a business. I am always the one who makes baked good for family and friends. Hearing positive feedback from them has really motivated me to practice new styles and techniques. Self-taught, I have spent countless hours experimenting, learning and practicing and it was all been totally worth it.
Each creation comes from my heart. My goal is to bring you joy and happy memories that you’ll cherish, by taking your aesthetic, thoughts, and inspiration, and turning them into reality!
